Mastria Joins DAA at Critical Time
Lou Mastria, former chief privacy officer for the now-defunct Canoe Ventures, has been named managing director of the Digital Advertising Alliance. In his new role, Mastria will run the day-to-day...
View ArticleThe Internet's Role in the Democratic Platform
With many of president Obama's top financial contributors in Silicon Valley—Microsoft and Google PACs are the second and third biggest contributors, per Open Secrets, a website that tracks political...
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Voice: To Track, or Not to Track
It has become undeniably clear that the digital marketing industry is at an inflection point between the old world and the new. In the past, online users were anonymous, insights were sporadic and...
View ArticleObama Set to Nominate New FTC Commissioner
President Obama intends to nominate Joshua Wright to serve as a commissioner at the Federal Trade Commission. Wright is currently a professor of law at George Mason University School of Law, as well...
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DAA Responds to Microsoft Column on ‘Do Not Track’ Plans
In a contributed column in September 10 issue of Adweek, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, explained why Microsoft decided to turn on a “Do Not...
View ArticleAdvertisers to Microsoft: Reverse Course on Do Not Track Browser
Advertisers came out swinging today against Microsoft’s new browser, Internet Explorer 10, which automatically defaults to Do Not Track. The move by Microsoft to include this feature setting stunned...
View ArticleAdvertisers to FTC: We're Not Going Back on 'Do Not Track'
Advertisers are dismissing charges that they are somehow backing off their commitment made last February to honor a uniform browser feature that would give consumers the choice to opt-out of ad...
View ArticleTake That, Microsoft: Digital Ad Community's Final Word on Default Do Not Track
The interactive advertising community has an answer to Microsoft's decision to go ahead with its default Do Not Track browser: We won't honor it and we won't penalize companies that ignore it. The...
View ArticleYahoo Says No to Microsoft's 'Do Not Track' Browser
Yahoo said it will not recognize Microsoft's controversial default 'do not track' signal on its new Internet Explorer browser, which shipped to release with Windows 8 on Friday. The Internet...
View ArticleMicrosoft Asks Industry to Honor DNT Browser in Blog Post
Much to the dismay of the rest of the interactive ad community, Microsoft is holding its ground on its default Do Not Track browser in Internet Explorer 10, the company confirmed in a recent blog...
View ArticleAd Networks Beware: Firefox to Block Third-Party Cookies
The Interactive Advertising Bureau' lashed out Saturday at a new Firefox policy to block third-party cookies, effectively cutting off ad networks' ability to track users. That could be put a crimp in...
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Rockefeller Reintroduces Do Not Track Act
Privacy is about to heat up again in Congress. Sen. Jay Rockefeller (D-W.Va.), chairman of the Commerce Committee, reintroduced his Do Not Track Online Act, which will give consumers the ability to...
View ArticleIAB Escalates Attack on Firefox Privacy Browser
The Interactive Advertising Bureau escalated its attack on Mozilla for its new Firefox browser that blocks third-party cookies by default, cutting ad networks dead in their tracks. Since late last...
View ArticleMicrosoft Plays the Privacy Fool
Riffing off the controversy over its Do Not Track browser, Microsoft came up with something new for the tinfoil hat club: The Do Not Tracksuit. With his tongue firmly planted in his cheek, Microsoft's...
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Do Not Track Legislation Makes a Comeback
Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for granted. Ahead of a Senate Commerce...
View ArticleWant to Opt Out of Targeted Mobile Ads? There's an App for That
The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it. Called Ad...
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FTC Chair Stuns Advertisers
In her first speech before the advertising industry, newly minted Federal Trade Commission chairwoman Edith Ramirez called once again for a universal solution for Do Not Track. While Ramirez didn't...
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New Microsoft Privacy Campaign Promotes Consumer Control
Microsoft is once again marketing its brand as the "good guy" privacy company. The new campaign, for Microsoft's Do Not Track browser, plugs right into consumer fears that their privacy is being...
View ArticleDigital Ad Biz to Defend Self-Regulation at Do Not Track Hearing
The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks. That's because Rockefeller has shown himself to be no...
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Rockefeller Goes On a Do Not Track Rant in Hearing
Sen. Jay Rockefeller (D-W.Va.) started and ended the Do Not Track hearing off with a rant, one that anyone who attended the commerce chairman’s previous seven privacy hearings knows all too well....
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